1. BACKGROUND PROJECT

In China's long-standing wine culture, Xiaona sauce wine is like a brilliant new star, quietly rising. Xiaona Sauce Wine, adhering to the concept of "meeting friends with wine and overcoming difficulties together", has quickly won the love of a large number of consumers. The brand name "Xiaona" is derived from the ancient Chinese concept of accepting friends with a smile, symbolizing the ability to face each stage of life with a peaceful heart, share happiness with a cup of good wine, and resolve worries.

在中國悠久的酒文化中，笑納醬酒猶如一顆璀璨的新星，悄然升起。笑納醬酒，秉承著“以酒會友，共克時艱”的理念，迅速贏得了廣大消費者的喜愛。品牌名稱“笑納”，取自古人以微笑接納朋友之意，寓意著在人生的每一個階段，都能以一顆平和的心去面對，用一杯好酒去分享快樂，化解憂愁。

Xiaona sauce wine is not only a beverage, but also an emotional attachment. It not only focuses on the quality of the wine, but also attaches great importance to the cultural heritage and emotional exchange behind the wine. Each bottle of Xiaona sauce wine contains rich cultural connotations. From material selection to brewing, every step is strictly controlled, striving to present the purest sauce flavor to every wine lover.

笑納醬酒不僅僅是一種飲品，更是一種情感的寄托。它不僅僅關(guān)注酒的品質(zhì)，更重視酒背后的文化傳承與情感交流。每瓶笑納醬酒都蘊含著豐富的文化內(nèi)涵，從選材到釀造，每一個環(huán)節(jié)都嚴格把關(guān)，力求將最純正的醬香風味呈現(xiàn)給每一位愛酒之人。

2. STORYBOARD 

The visual design of Xiaona Sauce Wine perfectly interprets the brand's tone. This film adopts warm and textured color tones, cleverly blending traditional Chinese elements with modern design, creating a classic and fashionable atmosphere. This design not only catches the eye, but also complements the profound cultural heritage of Xiaona Sauce Wine. In the film, both the antique decoration and the crystal clear Baijiu seem to bear the precipitation and story of years, so that people can feel the profound feelings and values conveyed by the brand while tasting the good wine. In terms of overall design, the exquisite illustrations and delicate text layout not only highlight the high-end image of the product, but also increase the brand's affinity.

笑納醬酒的視覺設(shè)計，完美詮釋了品牌的調(diào)性。本次影片采用了溫暖而富有質(zhì)感的色調(diào)，巧妙融合了傳統(tǒng)中國元素與現(xiàn)代設(shè)計感，營造出一種既經(jīng)典又時尚的氛圍。這種設(shè)計不僅讓人眼前一亮，更與笑納醬酒深厚的文化底蘊相得益彰。影片中，無論是古色古香的裝飾，還是晶瑩剔透的白酒，都仿佛承載著歲月的沉淀與故事，讓人在品味美酒的同時，也能感受到品牌所傳遞的深厚情感與價值觀。整體設(shè)計上，通過精美的插畫與細膩的文字排版，不僅突出了產(chǎn)品的高端形象，也增加了品牌的親和力。

In ancient times, Wu Song left behind a legend of fighting tigers at Jingyanggang, and now Zhang Wei has the courage to fight wild beasts alone.

古有武松于景陽岡留下打虎傳奇，今有張偉孤身斗猛獸之勇。 

The cold wind of unemployment, the shackles of mortgage and car loans, all around are insurmountable difficulties.

失業(yè)的寒風，房貸車貸的枷鎖所困，四周皆是難以逾越的難關(guān)。 

Can the fine wine in the cup provide me with a hint of comfort?

杯中佳釀，是否能讓我尋得一絲慰藉？

Don't frown. Come and taste this newly arrived fine wine, get drunk and relieve a thousand worries. The boat will naturally straighten out when it reaches the bridge. This wine is like our life, with endless aftertaste.

別愁眉苦臉。來嘗嘗這剛到的美酒，一醉解千愁，船到橋頭自然直。這酒就像我們的生活，回味無窮。 

In the cups, not only does the sweetness of fine wine flow, but it also contains infinite possibilities for cooperation and win-win outcomes.

杯盞之中，不僅流淌著佳釀的甘醇，更蘊含著合作共贏的無限可能。

A hero in wine, smiling at life, let us walk side by side and create our own heroic cause together.

酒中豪杰，笑對人生，讓我們并肩而行，共同開創(chuàng)屬于我們的英雄事業(yè)。

3. CHARACTER SETTING

In the use of camera language, Xiaona Sauce Wine also demonstrates extraordinary creativity and expressiveness. 

在鏡頭語言的運用上，笑納醬酒同樣展現(xiàn)出了非凡的創(chuàng)意與表現(xiàn)力。

At the beginning of the film, a thrilling scene of "Wu Song Fighting the Tiger" catches the audience's attention, creating a tense and stimulating atmosphere through exaggerated techniques and the combination of black, white, and gray colors. Subsequently, as the screen turned, the protagonist Zhang Wei woke up from his dream, and the pressures and difficulties of real life were presented one by one, forming a strong visual and emotional contrast. 

影片開篇，便以一場驚心動魄的“武松打虎”戲碼吸引觀眾眼球，通過夸張的手法與黑白灰的色彩搭配，營造出一種緊張而刺激的氛圍。隨后，畫面一轉(zhuǎn)，主角張偉從夢中驚醒，現(xiàn)實中的生活壓力與困境逐一呈現(xiàn)，形成強烈的視覺與情感對比。

In the scenes of friends visiting, tasting wine together, and discussing entrepreneurial ideas, the film showcases a positive attitude towards life and entrepreneurial spirit through bright colors, warm composition, and vivid animation effects. The clever use of color matching and composition not only enhances the attractiveness of the content, but also allows the audience to feel the brand culture and product characteristics conveyed by Xiaona Sauce in a relaxed and pleasant atmosphere.

而在朋友到訪、共同品酒、討論創(chuàng)業(yè)想法的場景中，影片則通過明亮的色彩、溫馨的構(gòu)圖以及生動的動畫效果，展現(xiàn)出一種積極向上的生活態(tài)度與創(chuàng)業(yè)精神。這種色彩搭配與構(gòu)圖的巧妙運用，不僅增強了內(nèi)容的吸引力，更讓觀眾在輕松愉快的氛圍中感受到了笑納醬酒所傳遞的品牌文化與產(chǎn)品特色。

4. CAMERA VOICE DESIGN

In terms of visual expression, the film uses a large number of warm colors, such as golden under the sunset, amber in the wine, etc. These colors not only add beauty to the picture, but also effectively convey the brand's warm and positive emotions. In addition, the film cleverly uses light and shadow contrast to enhance the story's sense of hierarchy and drama. For example, when depicting Zhang Wei's inner struggles, darker tones were used in the picture, while bright lighting was used to create a warm and harmonious atmosphere when showing scenes of friends gathering together.

在視覺表達上，影片運用了大量的暖色調(diào)，如夕陽下的金黃、酒液中的琥珀色等，這些色彩不僅增添了畫面的美感，也有效傳達了品牌溫暖、積極的情感。此外，影片還巧妙地使用了光影對比，增強了故事的層次感和戲劇性。例如，在表現(xiàn)張偉內(nèi)心掙扎時，畫面采用了較暗的色調(diào)，而在展現(xiàn)朋友相聚的場景時，則使用了明亮的燈光，營造出溫馨和諧的氛圍。

Through a series of carefully designed camera language and visual expression techniques, Xiaona Sauce Wine not only successfully tells the brand story, but also deeply expresses its core values - no matter how difficult it encounters, as long as there is love in the heart and friends around, there are no obstacles that cannot be overcome. Xiaona Sauce Wine, willing to laugh with you in life and spend beautiful time together.

通過這樣一系列精心設(shè)計的鏡頭語言和視覺表達手法，笑納醬酒不僅成功地講述了品牌故事，更深刻地表達了其核心價值觀——無論遇到多大的困難，只要心中有愛，身邊有朋友，就沒有克服不了的障礙。笑納醬酒，愿與您一同笑對人生，共度美好時光。

 5. SPECIAL EFFECTS 

6. SPECIAL EFFECTS 

7. ON SITE 

8. HD WALLPAPERS 

—SCRIPTWRITER      /編劇&策劃

   YENING GUO / DONGDONG  

—STORYBOARD        /分鏡

   YUXIN LIU

—CONCEPTION     /元素設(shè)計

   SILI

—ORIGINALPAINTER /原畫師

   SILI / SHIJIU HUA 

—MIDDLEPICTURE    /中間畫

   JIALE CAI / DAXI

—SCENE TEACHER   /場景師

   YUANLIU/SILI / SHIJIUHUA

—COLOR SETTING      /色定

   SILI / YISHA SUN

—DIRECTOR               /導(dǎo)演

   SHUIZHI YIN

—PRODUCTION          /制片

   ZUOSHAN 

—ANIMATOR             /動畫師

   MINGHUI ZHOU / SHIGUO WANG 

—SPECIAL EFFECT      /特效師

   MINGHUI ZHOU / SHIGUO WANG 

—CHECKER                /動檢師

   LIJUAN ZHUANG

—SYNTHESIS             /合成

   SHIGUO WANG

—SOUND&MIX              /音效/混錄/錄音

   SUNJIAN

—VOICE ACTOR            /配音演員

   A

安戈力（總部）

歐洲安戈力（歐洲意大利）

上海安戈力（靜安）