No one should have to go without essential everyday products. P&G UK have spent the last 16 years working towards this vision with In Kind Direct, helping UK charities of every type and size give essential quality products to those in need. Since our partnership first began in 2002, we have donated over ￡45 million worth of product to In Kind Direct which in turn has helped over 2 million people across the UK. We firmly believe in making an impact in the local community and through our work with In Kind Direct we are able to use our brands – brands that are loved and known across the country – to be a force for good. Follow #ComfortsofHome to find out more about our work over the years with In Kind Direct and hear from some of the charities that have been able to use the products we donate to support those they care for in their local communities. #ProductGiving | #ComfortsofHome | www.pg.co.uk | www.inkinddirect.org