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《京東超級(jí)新品季》MG拼貼動(dòng)畫——安戈力文化

互聯(lián)網(wǎng)| 佳片精選 |網(wǎng)絡(luò)廣告

—Client / 出品方<br/>京東家電<br/>—Project name & type/項(xiàng)目名稱&類型<br/>《京東超級(jí)新品季》MG拼貼動(dòng)畫<br/>—Production House / 制作方<br/>UGLY/安戈力<br/>—Production Date/產(chǎn)出時(shí)間<br/>2023年03月22日<br/>—Production cycle / 制作周期<br/>24 days

—Client / 出品方
京東家電
—Project name & type/項(xiàng)目名稱&類型
《京東超級(jí)新品季》MG拼貼動(dòng)畫
—Production House / 制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2023年03月22日
—Production cycle / 制作周期
24 days

1. BACKGROUND PROJECT<br/><br/>The JD Super New Product Season is a promotional event organized by the JD e-commerce platform, aimed at launching the latest and hottest products to provide consumers with more choices and purchasing opportunities.<br/><br/>京東超級(jí)新品季是京東電商平臺(tái)舉辦的一項(xiàng)促銷活動(dòng)，旨在推出最新、最熱門的產(chǎn)品給消費(fèi)者提供更多選擇和購(gòu)買機(jī)會(huì)。

1. BACKGROUND PROJECT

The JD Super New Product Season is a promotional event organized by the JD e-commerce platform, aimed at launching the latest and hottest products to provide consumers with more choices and purchasing opportunities.

京東超級(jí)新品季是京東電商平臺(tái)舉辦的一項(xiàng)促銷活動(dòng)，旨在推出最新、最熱門的產(chǎn)品給消費(fèi)者提供更多選擇和購(gòu)買機(jī)會(huì)。

2. STORYBOARD <br/><br/>During the JD Super New Product Season, you can expect to see a variety of new product launches, covering multiple fields such as electronics, household products, fashion clothing, beauty products, home appliances, etc. These products may come from well-known brands or innovative products from emerging brands.<br/><br/>在京東超級(jí)新品季期間，你可以期待看到各種各樣的新品推出，涵蓋電子產(chǎn)品、家居用品、時(shí)尚服飾、美妝產(chǎn)品、家電等多個(gè)領(lǐng)域。這些產(chǎn)品可能來自于知名品牌，也可能是新興品牌的創(chuàng)新產(chǎn)品。<br/>

2. STORYBOARD

During the JD Super New Product Season, you can expect to see a variety of new product launches, covering multiple fields such as electronics, household products, fashion clothing, beauty products, home appliances, etc. These products may come from well-known brands or innovative products from emerging brands.

在京東超級(jí)新品季期間，你可以期待看到各種各樣的新品推出，涵蓋電子產(chǎn)品、家居用品、時(shí)尚服飾、美妝產(chǎn)品、家電等多個(gè)領(lǐng)域。這些產(chǎn)品可能來自于知名品牌，也可能是新興品牌的創(chuàng)新產(chǎn)品。

3. CHARACTER SETTING<br/><br/>The scene is designed in a minimalist and refreshing style, with an overall look that is simple and refreshing, paired with interesting homophones, making the short film interesting and continuous.<br/><br/>場(chǎng)景采用了簡(jiǎn)約小清新的風(fēng)格進(jìn)行設(shè)計(jì)，整體看起來簡(jiǎn)約、清爽，搭配有趣的同音梗，使得短片趣味連連。

3. CHARACTER SETTING

The scene is designed in a minimalist and refreshing style, with an overall look that is simple and refreshing, paired with interesting homophones, making the short film interesting and continuous.

場(chǎng)景采用了簡(jiǎn)約小清新的風(fēng)格進(jìn)行設(shè)計(jì)，整體看起來簡(jiǎn)約、清爽，搭配有趣的同音梗，使得短片趣味連連。

4. CAMERA VOICE DESIGN <br/><br/>The combination of refreshing style and collage style gives people a fresh feeling in front of them, paired with magical dubbing and text, playfully and vividly promoting JD's super new product season.<br/><br/>小清新風(fēng)格與拼貼風(fēng)格的結(jié)合給人眼前一新的感覺，搭配魔性的配音與文字，有趣生動(dòng)地宣傳了京東超級(jí)新品季。

4. CAMERA VOICE DESIGN

The combination of refreshing style and collage style gives people a fresh feeling in front of them, paired with magical dubbing and text, playfully and vividly promoting JD's super new product season.

小清新風(fēng)格與拼貼風(fēng)格的結(jié)合給人眼前一新的感覺，搭配魔性的配音與文字，有趣生動(dòng)地宣傳了京東超級(jí)新品季。

<br/>By participating in the JD Super New Product Season event, you can enjoy some discounts and special shopping experiences. For example, JD.com may launch limited time discounts, full discounts, and gift promotions to attract consumers to purchase new products. In addition, JD may also organize special promotional activities, such as limited edition sales, new product launches, etc., to enable consumers to understand and purchase the latest products in the first place.<br/><br/>參與京東超級(jí)新品季活動(dòng)，你可以享受到一些優(yōu)惠和特別的購(gòu)物體驗(yàn)。例如，京東可能會(huì)推出限時(shí)折扣、滿減活動(dòng)、贈(zèng)品促銷等，以吸引消費(fèi)者購(gòu)買新品。此外，京東還可能組織一些特殊的推廣活動(dòng)，例如限量發(fā)售、新品發(fā)布會(huì)等，讓消費(fèi)者第一時(shí)間了解和購(gòu)買到最新的產(chǎn)品。<br/><br/>Character line draft and color display contrast effect<br/>角色線稿與上色展示對(duì)比效果<br/><br/>

By participating in the JD Super New Product Season event, you can enjoy some discounts and special shopping experiences. For example, JD.com may launch limited time discounts, full discounts, and gift promotions to attract consumers to purchase new products. In addition, JD may also organize special promotional activities, such as limited edition sales, new product launches, etc., to enable consumers to understand and purchase the latest products in the first place.

參與京東超級(jí)新品季活動(dòng)，你可以享受到一些優(yōu)惠和特別的購(gòu)物體驗(yàn)。例如，京東可能會(huì)推出限時(shí)折扣、滿減活動(dòng)、贈(zèng)品促銷等，以吸引消費(fèi)者購(gòu)買新品。此外，京東還可能組織一些特殊的推廣活動(dòng)，例如限量發(fā)售、新品發(fā)布會(huì)等，讓消費(fèi)者第一時(shí)間了解和購(gòu)買到最新的產(chǎn)品。

Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately<br/>線稿圖單獨(dú)展示效果<br/>

The line drawing shows the effect separately
線稿圖單獨(dú)展示效果

Comparison of line draft and scene display<br/>線稿與場(chǎng)景展示對(duì)比效果

Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS <br/><br/>—SCRIPTWRITER /編劇&策劃<br/> YUXING LIU<br/>—STORYBOARD /分鏡<br/> CHENYAN<br/><br/>—CONCEPTION /元素設(shè)計(jì)<br/> CHENYAN<br/>—SCENE TEACHER /場(chǎng)景師<br/> XVJING<br/>—COLOR SETTING /色定<br/> XVJING<br/>—DIRECTOR /導(dǎo)演<br/> SHUIZHI YIN<br/>—PRODUCTION /制片<br/> YUXING LIU<br/>—ANIMATOR /動(dòng)畫師<br/> SHIGUO WANG/CHENGZHAN<br/> WENFENG CHEN <br/>—SPECIAL EFFECT /特效師<br/> SHIGUO WANG<br/>—CHECKER /動(dòng)檢師<br/> m<br/>—SYNTHESIS /合成<br/> CHENGZHAN<br/>—SOUND&MIX /音效/混錄/錄音<br/> WENFENG CHEN <br/>—VOICE ACTOR /配音演員<br/> A ZU<br/><br/>9. UGLY INTRODUCTION

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
YUXING LIU
—STORYBOARD /分鏡
CHENYAN

—CONCEPTION /元素設(shè)計(jì)
CHENYAN
—SCENE TEACHER /場(chǎng)景師
XVJING
—COLOR SETTING /色定
XVJING
—DIRECTOR /導(dǎo)演
SHUIZHI YIN
—PRODUCTION /制片
YUXING LIU
—ANIMATOR /動(dòng)畫師
SHIGUO WANG/CHENGZHAN
WENFENG CHEN
—SPECIAL EFFECT /特效師
SHIGUO WANG
—CHECKER /動(dòng)檢師
m
—SYNTHESIS /合成
CHENGZHAN
—SOUND&MIX /音效/混錄/錄音
WENFENG CHEN
—VOICE ACTOR /配音演員
A ZU

9. UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——安戈力（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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