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《2024字節(jié)創(chuàng)造季ideaplus》MG動畫——安戈力文化—Dir cut

互聯(lián)網(wǎng)| 佳片精選 |MG圖形動畫

—Client / 出品方

字節(jié)跳動

—Project name & type/項目名稱&類型

《2024字節(jié)創(chuàng)造季ideaplus》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年5月20日

—Production cycle / 制作周期

14 days

1. BACKGROUND PROJECT

In this colorful creative world, we are honored to join hands with our old friend ByteDance again to bring a new visual feast for their competition - "24ideaplus" MG animation. This is the second time we have injected creativity and vitality into the project, and this time, we have cleverly used the basic element of colored lines based on the core spirit of the competition to vividly present the content and information of the competition, bringing an unprecedented visual experience to the audience.

在這個色彩斑斕的創(chuàng)意世界里，我們很榮幸地再次與老朋友字節(jié)跳動攜手，為他們的賽事帶來全新的視覺盛宴——《2024字節(jié)創(chuàng)造季ideaplus》MG動畫。這已是我們第二次為該項目注入創(chuàng)意與活力，而此次，我們更是根據(jù)賽事的核心精神，巧妙運用彩色線條這一基本元素，將比賽的內(nèi)容與參賽信息生動呈現(xiàn)，為觀眾帶來一場前所未有的視覺體驗。

2. STORYBOARD

TIn the creation of this MG animation, we deeply understood the tonality of the ByteDance brand, and integrated this understanding into every link of visual and conceptual design.

在此次MG動畫的創(chuàng)作中，我們深刻理解了字節(jié)跳動品牌的調(diào)性，將這份理解融入到了視覺與概念設(shè)計的每一個環(huán)節(jié)。

From the perspective of style, animation as a whole presents a modern, simple and dynamic atmosphere, which perfectly matches the young and innovative brand image of ByteDance. In terms of color, we carefully selected a series of bright and layered colored lines, which freely shuttle and interweave in the animation, not only adding rich visual layers to the picture, but also symbolizing the collision and integration of the contestants' creativity and inspiration in the competition. In terms of atmosphere creation, we use delicate light and shadow processing and dynamic effects to make the entire animation look more vivid and three-dimensional.

從風格上看，動畫整體呈現(xiàn)出一種現(xiàn)代、簡潔而又不失活力的氛圍，完美契合了字節(jié)跳動年輕、創(chuàng)新的品牌形象。色彩方面，我們精心挑選了一系列明亮而富有層次感的彩色線條，這些線條在動畫中自由穿梭、交織，不僅為畫面增添了豐富的視覺層次，更寓意著參賽者們的創(chuàng)意與靈感在比賽中碰撞、交融。氛圍營造上，我們通過細膩的光影處理和動態(tài)效果，讓整個動畫看起來更加生動、立體。

Whether it's the bouncing and scattering of lines, or the gradient and fusion of colors, they are full of dynamism and rhythm, as if telling the audience stories about creativity and dreams.

無論是線條的彈跳、散落，還是色彩的漸變、融合，都充滿了動感和韻律，仿佛在為觀眾講述著一個個關(guān)于創(chuàng)意與夢想的故事。

3. CHARACTER SETTING

We have put in a lot of effort in the use of camera language. From the circular line ball falling onto the 2023KV line in the opening credits and continuously bouncing to the right, to the multiple box splits and merges reviewing the results of the 2023 tournament at the beginning, each shot has been carefully designed and polished. In terms of color matching, we cleverly used gradient and contrast techniques to maintain overall harmony while preserving highlights and layering.

在鏡頭語言的運用上，我們更是下足了功夫。從片頭的圓形線條球掉落在2023KV上線條上向右方不斷反彈前進，到開篇回顧2023年賽事結(jié)果的多個方框裂變與合并，每一個鏡頭都經(jīng)過精心設(shè)計與打磨。色彩搭配上，我們巧妙運用了漸變與對比的手法，讓畫面在保持整體和諧的同時，又不失亮點和層次感。

Whether it's the gushing of the main KV color or the driving and changing of the fluorescent green lines, they are both eye-catching. In terms of composition, we pay attention to the balance and beauty of the picture. By switching between different scenes and adjusting the composition, the picture not only presents information, but also brings a visual enjoyment to the audience. From panoramic to close-up, from front to overhead, every composition perfectly showcases the essence of the animation. In terms of animation effects, we perfectly combine creativity with technology.

無論是主kv顏色的噴涌而出，還是熒光綠線條的帶動與變化，都讓人眼前一亮。構(gòu)圖上，我們注重畫面的平衡與美感，通過不同景別的切換和構(gòu)圖的調(diào)整，讓畫面在呈現(xiàn)信息的同時，也帶給觀眾一種視覺上的享受。從全景到特寫，從正面到俯視，每一個構(gòu)圖都恰到好處地展現(xiàn)了動畫的精髓。動畫效果上，我們更是將創(chuàng)意與技術(shù)完美結(jié)合。

Whether it's the flow of lines, the transformation of color blocks, or the embellishment and flying away of elements, they are all full of creativity and surprise. Especially for peripheral products such as canvas bags and phone cases that are hand drawn with flowing lines and trajectories, they allow the audience to feel the infinite possibilities of creativity.

無論是線條的流動、色塊的變換，還是元素的點綴與飛走，都充滿了創(chuàng)意與驚喜。特別是那些手繪線條軌跡流動繪制出的帆布袋、手機殼等周邊產(chǎn)品，更是讓觀眾感受到了創(chuàng)意的無限可能。

4. CAMERA VOICE DESIGN

Now, "24ideaplus" MG animation is ready. It is not only a visual presentation of the ByteDance event, but also the crystallization of our creativity and technology. We believe that through this animation, the audience will be able to gain a deeper understanding of the core spirit of the competition and the creative style of the contestants. Here, we sincerely invite every friend who loves creativity and pursues dreams to watch this creative and dynamic MG animation together, and embark on our own creative journey! Register now to participate and unleash your creativity and talent, let's witness this visual and intelligent feast together!

如今，《2024字節(jié)創(chuàng)造季ideaplus》MG動畫已經(jīng)準備就緒，它不僅是字節(jié)跳動賽事的一次視覺呈現(xiàn)，更是我們創(chuàng)意與技術(shù)的結(jié)晶。我們相信，通過這部動畫，觀眾將能夠更深入地了解賽事的核心精神與參賽者的創(chuàng)意風采。在此，我們誠摯邀請每一位熱愛創(chuàng)意、追求夢想的朋友，共同觀賞這部充滿創(chuàng)意與活力的MG動畫，并一起開啟屬于我們的創(chuàng)意之旅！立即報名參賽，發(fā)揮你的創(chuàng)意與才華，讓我們共同見證這場視覺與智慧的盛宴吧！

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIAOXUAN

—STORYBOARD /分鏡

ZHIBIAO WU / YOUNA GUO

—CONCEPTION /元素設(shè)計

YOUNA GUO/ZHIBIAO WU

—SCENE TEACHER /場景師

YOUNA GUO / HANYUE

—COLOR SETTING /色定

YOUNA GUO

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

M / YUROU CHEN

—SPECIAL EFFECT /特效師

M / YUROU CHEN

—CHECKER /動檢師

—SYNTHESIS /合成

—SOUND&MIX /音效/混錄/錄音

YUROU CHEN

—MUSIC /選曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風格MG動畫作品，服務(wù)1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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